A Greenville native, Reid has been building houses locally since 1999. His company, Carolina Crafted, stands for premium quality. Working with Reid means one person doing it all. Reid buys the land, builds the quality home, and represents the home as a real estate agent with Joan Herlong & Associates Sotheby's International Realty. He primarily builds single family homes under $600,000 (usually within the $350,000- $400,000 range) in the North Main, Augusta Road, and West End areas of Greenville, while leaving the finer details up to the buyer. All of the homes come with a third party home warranty—from Bonded Builders Warranty Group—paid by the builder. The warranty coverage is 10 year structural, one year workmanship, and one year systems.
Reid was named the MVP for Joan Herlong & Associates Sotheby’s International Realty by his fellow Associates in 2020.