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New Year | New Website | Same Luxury Standards

Joan Herlong & Associates Sotheby’s International Realty Proudly Announces its New Website

Joan Herlong & Associates Sotheby's International Realty

Welcome to the new Joan Herlong & Associates Sotheby’s International Realty website – a redesign we are proud of, but most importantly, a website meant to provide an exceptional customer experience and journey for you – the client and/or visitor.

After five extraordinary years in affiliation with Sotheby’s International Realty and 30 plus years of real estate in the Upstate of South Carolina region, Joan Herlong, The Leadership Team, and Joan Herlong & Associates Sotheby’s International Realty wanted to celebrate five years with the iconic Sotheby’s International Realty brand by upgrading our marketing experience and marketing channels – and the first step in this process was to create a luxurious website that reflected our brand values, the brand values of Sotheby’s International Realty, and also the values and needs of our customers.

We welcome you to click around, explore our listings, learn more about our unparalleled team, search for your future home, read our latest blogs, delve into our buying and selling process, discover our unparalleled marketing, and much more.

Our enhanced website is meant to mirror the dedication, drive, and direction we seek to provide each client we serve, and is a direct reflection of our mission statement found below.

“The mission of Joan Herlong & Associates Sotheby's International Realty is to provide an extraordinary real estate experience for buyers and sellers in the Upstate of South Carolina. Our team of highly-regarded Associates believe luxury is not a price point, rather it is a feeling, and they lead through honor, advocacy and expertise.”

There always will be something new to explore on our website. We invite you to visit frequently for market updates, real estate news and blog updates, and to dive into the latest listings that are updated almost daily.

If you are ready to buy or sell a home, want to know what your home is worth, or if you have a basic real estate question, know we are always here to help. Visit the Contact Us page to get in touch, or email us directly at

Thank you for supporting Joan Herlong & Associates Sotheby’s International Realty, and cheers to the road ahead!


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