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An Inspection Doesn't Equal Home Renovation

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Originally Posted by Joan Herlong on Forbes.com on February 5, 2024. (Original Article)

Without a professional inspection, no seller knows the exact condition of every aspect of their home. If something troublesome (think termites) turns up, the seller gets to address it in good [...]

Greenville Ranks Among the Best Places to Call Home

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Everyone at Joan Herlong & Associates Sotheby's International Realty thinks Greenville and the Upstate is a great place to live, but just don't take our word for it. Here are some recent stories that shine some more light on why this region is so [...]

Four Typical Real Estate Buyer's Agents

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Originally Posted by Joan Herlong on Forbes.com on November 13, 2023 (Original Article)

Buyer agents are most of the agents in this industry: they assist buyer-clients at every step of the home-buying process. This includes the contract-to-closing period—most agents are primarily rep [...]

Here's The Truth About Real Estate: It's Just A House

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Originally Posted by Joan Herlong on November 13, 2023 (Orginal Article)

Cliché. Fairytale. Fantasy.

That is what rushes through my brain whenever I see a real estate professional claim they are putting people in their dream homes. Or condos. Or houses. Or dream locations. Basically, if you are a real estate professional using any reference [...]

Nothing Is More Local Than . . .

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Originally Posted by: Forbes.com by Joan Herlong on 

To paraphrase the late, some would say great, Speaker of the House Tip O’Neill, “all real estate is local.”

I don’t mean that real estate is a savage series of verbal sparring matches where diametrically opposed forces battle for power for the sake of the average person. That’s taking the [...]

A Blog About a Book I Wrote

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In case you missed the article in the Greenville Journal (that article can be found here) this week, Joan Herlong has written a book entitled, "As-Is:  An Insider’s Guide to Real Estate". While the book won’t be on store shelves until September 26, you can pre-order it now at [...]

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