Welcome to the new Joan Herlong & Associates Sotheby’s International Realty website – a redesign we are proud of, but most importantly, a website meant to provide an exceptional customer experience and journey for you [...]

Thirty years ago, I relocated to a Greenville that was more “meh, that” than “yeah, that.” Why? What was the attraction to a Greenville that still had a four-lane bridge over the Reedy River falls, farms on Woodruff Road and I-85, and still served drinks in mini-bottles? [...]

Five years ago, I made a strategic decision to grow my business by affiliating with Sotheby’s International Realty. After 25 years in real estate and being part of thousands of transactions, I didn’t pretend to know everything about the industry, but I knew more than most. I’ve learned five amazing lessons in the past five years that have made [..]